How the travel industry will evolve with AMP for Email. What is AMP for Email ? AMP for Email delivers a personalized experience to every Gmail recipient. AMP stands for “Accelerated Mobile Pages,” initially launched by Google in 2016 as an open-sourced library to help publishers load pages/sites more quickly in mobile. It’s had a huge impact on SEO and now it’s ready for email.
Doodle is a tool that makes scheduling meetings easier. With the help of polls on locations and times, managers can figure out optimal gathering times for all participants. Normally, these polls require visitors to complete more dynamic actions on a web page. But, with AMP for email, things look a little different. Below, you’ll see an image of a poll that’s being set up in Doodle.
AMP for Email is currently exclusively available for Gmail users. While Gmail is one of the most popular email clients with 26% of all emails opened in a Gmail inbox, on average, the audience for consumers that could see AMP-powered emails is limited. And it could be lower depending on your own audience. AMP for email only works in Gmail: Currently AMP for email is exclusive to Gmail. If your email list is primarily Gmail users, this may not be an issue. If it isn’t, you may have to create a non-AMP version of your email for non-Gmail users.
What are the benefits in Email Marketing for the Travel Industry? Offering hotels, flights and holiday packages through an email newsletter channel has been a challenge in the travel business as customer satisfaction can be very cumbersome. By the time a newsletter subscriber opens the email, it is likely that hotel prices have changed or flights are already sold out. The travel seeker has to leave the email realm and is forced to visit the travel agencies’ website to check prices and availability again. In such cases, the traveler is also tempted to involve another travel provider in the search. With the launch of Google AMP for Email, however, that information and usability gap can now be closed, eventually leading to a higher ROI for the whole travel industry in email marketing. Behavioral targeting: Based on a first email open the following email opens can already lead to a more accurate choice of products for the subscriber based on click behavior, opening time, device or spatial data. See extra info on AMP for Email applications in the travel business.
While marketers are excited about getting started with AMP for email, we have to wait for ESP support. And right now, the majority of ESPs are showing no signs of supporting AMP’s MIME-type. This situation may feel familiar to email marketers. In May 2015, the new Apple watch MIME-type was released, which still has almost no support from ESPs.
It’s vital for marketers to know how well their email campaigns perform. Currently, marketers can use a range of analytics software and email metrics to get all sorts of engagement and revenue data from their email campaigns.
AMP for Email aims to keep you in your email rather than shuffling you off to a browser. For example, when you get an email from Pinterest, instead of sending you to the Pinterest app or some in-app browser when you click a link, an AMP-powered email will let you use Pinterest inside your email. Making emails fully interactive is a BFD. AMP for Email is set to introduce changes to email that will impact anyone who designs, develops, markets, or just generally works with email.
